Why Meta Descriptions are Important for SEO

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Meta descriptions are perhaps one of the most important tool in Search Engine Optimization. Web Design Agency in London is exploiting the meta-descriptions for organically increasing audience to a particular page. We have evidence to back this claim!

Why are Meta Descriptions important?

Meta Descriptions, is a tool that is crucial because it acts as “organic ad text”. When a user enters certain keywords into the Google search engine, the meta-description of the particular page will appear as a page summary. A meta-description is thus perhaps more effective than ad text. It improves the click through rate of the organic search results. A higher click through rate will enable more and more audiences to click on your website link and land on your website’s landing page. By reading the meta-description, the searcher will be able to decide if the content is relevant to their requirement.

SEO Services Company in London have observed that in order to further improve meta-descriptions for a webpage, inclusion of CTA is crucial. CTA also known as Call To Action is important since it draws the readers to the specific website through the use of SERP. E-Commerce web development company UK have stated that proper inclusion of meta-description is an important aspect of search marketing. However, SEO writers should be diligent whilst using keywords. Match your descriptions with the search keywords without trying to over-optimize upon the same.

Another important aspect that the SEO writers should be aware of is the utilization of proper title tags. SEO Services Company in the UK have stressed upon the fact that the meta-titles should be aligned with the contents of the page. Furthermore, the SEO experts should also ensure that meta-descriptions are formulated in a dynamic and programmatic manner.

You need to furthermore, avoid using quotation marks in meta-descriptions. Google often recognizes double quotations marks (“…”) as signals to truncate the description from that point onwards. It thus automatically cuts off the rest of the text from the SERP snippet. If quotation marks are at-all important for meta-descriptions, we suggest that you HTML entities in order to prevent truncation.



What are some practices for writing good meta-descriptions and how can you implement these?


We have listed some practices that will improve the meta-descriptions:

  1. Research and use targeted keywords for composing the meta-descriptions
  2. The meta-descriptions are supposed to be relevant to the content. Note that the meta-descriptions will appear as a summary in the search results.
  3. Proper communication is crucial. You need to ensure that the meta-descriptions communicate the benefits and urgencies of the content.
  4. You would have to compel the users to click and show them the value. It is important for appealing to the readers.
  5. We recommend the use of a SERP review tool.
  6. We also recommend a 10 step SEO audit for the beginners to SEO writing.

SEO can be a valuable skill. It is a significant prospect of digital marketing which enables your company to grow and enhances audience involvement in general.

Summary

Join the SEO Services Company in UK and learn about meta-descriptions for your web content! Quirinus Solutions and SEO Services are utilizing SEO for better audience reach!


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